With the prevalence of blogging, social networking, and e-mail as a primary form of communication, the market for link baiting has a lot of potential for businesses.
Link baiting is a phrase used to describe an SEO technique a company utilizes to draw attention and interest with the hopes of being shared with others through links.
For example, there are several popular blogs out there that focus their entries on promoting great bargains to take advantage of each day.
Promoting a great sale for the products or services your business offers is a great way to use link baiting to gain a lot of attention.
People communicate in a completely different way in this modern digital era.
It is precise because of this, that link baiting is such an easy way to promote your business.
So, what makes link baiting such a great SEO tool?
First, and foremost, it can help you attract new customers.
New customers equal higher profit and business growth, which is always good for the business as a whole.
When someone posts a link to your site through a social networking site like Facebook and Twitter or on a blog, you are likely to gain a lot of new customers.
This is based on the likelihood that a portion of the people who visit your site through the link will like the product your company offers.
Once you get your foot in the door with these customers, you are likely to receive more of their business and are just as likely to gain new customers from them when they tell their friends about their experiences with your company.
Even if it’s just simply exposing your company to others, link baiting can help you gain a good reputation among the community as a whole.
For example, if you create a promotional contest, freebie, sale, or other link baiting tactic to gain attention, you will gain a reputation as a company that offers a great deal that is well-liked by other people.
Even if a potential customer doesn’t click the link to your website, they will still keep your reputation in mind based on what others are saying about it.
People may not always click the link not because they don’t think it’s a great deal on a quality product, but perhaps just because the product doesn’t apply to their personality or lifestyle.
For example, a women’s clothing store may be especially appealing to women while much less appealing to the male population.
However, men can still be affected by the reputation that link promotions create and may suggest their female friends and family members try it out.
Finally, link baiting adds a certain level of trust to your company that will encourage customers to partake of your business.
This is because people are generally sceptical of business promotions because businesses could likely have an ulterior motive or hidden “catch” to get you to do business with them.
However, a regular person blogging or a friend on Facebook is much less likely to have a hidden agenda since they are looking for the best deal, just as much as you are, and don’t profit at all whether or not you choose to shop with the business he or she is promoting.
Because of this, link baiting helps you gain a level of trust in your business because it helps put a more relatable, human face on your company. Gaining trust is an invaluable component of business growth and can often be difficult to obtain without frequent business interactions with one individual.
Thanks to link building, this invaluable trust can be built just by reading the testimonies and suggestions of others.